EFFECTIVE DATE: December 6, 2022
Latitude Food Allergy Care (“us,” “we,” or “Latitude”) is committed to respecting the privacy rights of its patients, customers, visitors, and other users of the services provided by Latitude, including the Latitude website located at www.latitudefoodallergycare.com (the “Site”), the Latitude mobile application (the “Application”), and other technology-enabled or personal services provided by Latitude (collectively, including the Site and the Application, referred to as the “Services”).
Personal Information is any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly with a particular individual, including, but not limited to, a first and last name, unique identifier, email address, a home, postal or other physical address, and phone number. The types of Personal Information that we may collect about you are:
We collect information you give us when you register with us for a Latitude account, when you use our Services, when you participate in surveys or promotional activities, give us feedback, or when you otherwise choose to provide your information to us.
When you use our Services (for example on our website), complete electronic forms, or contact us, by online chat, email, phone, or text, we may automatically collect and store certain information about you and the activity you engaged in, for example: your name and contact information; information that you voluntarily provide to us; the nature of your communication; the purpose of the interaction, and the action we took in response to your inquiry or request.
We may automatically collect information about your use of the Services (we refer to this information as “Usage Data”), including information sent by your device. For example, we may collect:
We collect certain information that your mobile devices send when you use our Services, such as the unique identifier, user settings and the operating system of your device, as well as information about your use of our services on your mobile device.
When you use our online Services, we may collect and store information about your general location by converting your IP address into a rough geo-location, so we can, for example, provide you with information about services available in your geographic market. We may also access your mobile device’s GPS coordinates or course location, but only if you have previously agreed that we can collect this information by allowing the sharing of your location information. If you do not want us to have your location information, you may disable the location sharing feature on your device or browser.
We may receive your Personal Information from our business clients and partners, such as your employer, in connection with one or more business purposes, including to make our Services available to you.
NOTICE CONCERNING CHILDREN
We do not direct any of our content specifically at children under 13 years of age. We understand and are committed to respecting the sensitive nature of children’s privacy online. If we learn or have reason to suspect that a Site or Application user is under age 13, we will promptly delete any personal information in that user’s account.
USE AND SHARING OF INFORMATION
What We Do With Collected Information
(a) Personal Information: We will not share your personal information with any third parties without your consent, except as necessary to provide you with the services offered by us or to comply with the law. We may use your personal information to verify your identity, to check your qualifications, or to follow up with transactions initiated on the Site and/or the Application. We may also use your contact information to inform you of any changes to the Site, or to send you additional information about Latitude. If you give your permission during the account registration process, we may share your contact information with our business partners or other companies so that they may send you promotional materials.
(b) Anonymous Information: We use anonymous information to analyze our Site and Application traffic, but we do not examine this information for individually identifying information. In addition, we may use anonymous IP addresses to help diagnose problems with our server, to administer our site, or to display the content according to your preferences. Traffic and transaction information may also be shared with business partners and advertisers on an aggregate and anonymous basis.
(d) Disclosure of Personal Information: We may disclose personal information that you provide via the Services to the following third parties:
∙ Our subsidiaries, affiliates, and joint venture partners; and
∙ Contractors, vendors, and service providers we use to support our business and the Services.
We may also disclose personal information that you provide via the Services in the event of a merger, acquisition, or any form of sale of some or all of our assets, in which case personal information we collect via the Services will be among the assets transferred to the buyer. Further, we may disclose your personal information to third parties to
∙ Comply with any court order or other legal obligation;
∙ Protect the rights, property, or safety of our business, our patients, clients, customers, employees, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection, information security, and other related matters.
(e) Access to Information: Unfortunately, we do not maintain any procedures for you to review or request changes to the information that we collect about you, except that you may request that we remove all information about you from our database by contacting us in accordance with this Policy. However, we are not required to comply with such requests if it is necessary for us to maintain the Personal Information in order to:
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. The Site does currently respond to DNT browser signals or mechanisms.
The Site has security measures in place to prevent the loss, misuse, and alteration of the information that we obtain from you, but we make no assurances about our ability to prevent any such loss, misuse, to you or to any third party arising out of any such loss, misuse, or alteration.
CENTERS FOR MEDICARE AND MEDICAID SERVICES (CMS) OPEN PAYMENTS
For informational purposes only, a link to the federal Centers for Medicare and Medicaid Services (CMS) Open Payments web page is provided here. The federal Physician Payments Sunshine Act requires that detailed information about payment and other payments of value worth over ten dollars ($10) from manufacturers of drugs, medical devices, and biologics to physicians and teaching hospitals be made available to the public.
SITE AREAS BEYOND LATITUDE’S CONTROL
The Site may include interactive forums such as message boards and chat rooms. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.
Third Party Websites
The Site may contain links to other websites. If you choose to visit other websites, we are not responsible for the privacy practices or content of those other websites, and it is your responsibility to review the privacy policies at those websites to confirm that you understand and agree with their policies.
CONTACT INFORMATION AND POLICY UPDATES
If you have any questions about this Policy, our practices related to this Site, or if you would like to have us remove your information from our database please feel contact us at the following: [email protected] / 650.466.6224.
Updates and Changes
We reserve the right, at any time, to add to, change, update, or modify this Policy, simply by posting such change, update, or modification on the Site and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the Site. It is your responsibility to review this Policy from time to time to ensure that you continue to agree with all of its terms.
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